Hi, I'm David.

I've spent more than eight years in this space — building software products and running digital teams. I know firsthand that the hard part was never the building. It's knowing what to build. Feedback comes in from everywhere, gets scattered, and teams end up shipping on guesswork.

So I built Sense. Now anyone can record feedback right on the page where something breaks — a screen recording, their voice, a quick snapshot. Sense turns it into clear insights, drafts your backlog from what people actually said, and hands each task to your developers and AI agents with the evidence attached. Feedback in, shipped features out.